Increased sales More precise analytics
When Should Content be Gated? Depending upon your marketing strategy, you’ll need to decide internally when content should be gated. But basically, gated content can be beneficial when you have certain goals that need to be met. More insights into site visitors Email list segmentation In short, if you need the information that you can glean from your site visitors with gated content, then it’s likely a good idea to have at least some gated content on your site for marketing purposes such as marketing qualified leads.
Remember, though, just because some of your content is gated, that doesn’t mean that all of your content should be gated. Only in instances where the site information is legally restricted should you put all of your content Algeria WhatsApp Number behind a gate. Choosing Which Content to be Gated So how does a marketer choose what kind of content should be gated? In essence, if your content is gated, it needs to satisfy these criteria: It needs to be excellent content It needs to be relevant to your readers’ needs or wants It needs to be inaccessible elsewhere Run through this list and answer honestly with every piece of content that you’re considering putting behind a gate.
If it doesn’t satisfy all three criteria, then it’s probably not going to be worth it for your readers to give their contact information to access. If your content does satisfy all three of these criteria, then having it gated could be the marketing move that tips you over the hurdle. Just be aware that you aren’t going to see instant results. A steady stream of fresh, ungated content is still going to be needed to keep traffic flowing to your site and keep visitors coming back for more. |
