標題: Already talked about them [打印本頁] 作者: parvej64 時間: 2023-10-17 14:24 標題: Already talked about them
This can be done by limiting yourself to the most promising keywords, which I talked about in the previous point. What else we can do? Matches – First of all, use keyword matches. I've in other episodes. You can find links to them in the video description. Matches allow you to narrow down the list of keywords and their variations that your ad will be displayed for. Thanks to them, we can show only the best converting terms. Exclusions – exclusions are lists of unwanted keywords that are created to indicate words that we do not want to appear in advertising.
For example, if our offer includes an espresso machine, but we do not have it in red, we can exclude the word red. This will prevent our ad from appearing in searches for a red espresso machine. Locations – AdWords allows us to photo retouching manage the geographical area in which we want our advertising campaign to appear. When running a pizzeria with delivery within km, we can limit the campaign to a radius of km from our pizzeria. When running a broad nationwide campaign, it is worth analyzing clicks from various locations - voivodeships and cities - and creating campaigns focused on locations with the best CTR.
Schedule – AdWords also allows us to indicate the exact days of the week and hours when our advertisement should appear. It is worth analyzing what hours and days of the week our advertising achieves the best results and allocating the budget to them, excluding hours when it enjoys little interest. Finally, one more simple piece of advice. If your campaign has a low CTR or your CTR has recently started to drop, it is worth checking what ads your competition serves to users, analyzing them and creating better ones. It's all. I hope that these few simple tips have given you new ideas on how to increase the CTR of your campaigns.
