This will help ensure that these pages

Once prospects have finished reading content it should ideally be the next thing that they see on the screen. Lemonway Lemonway’s homepage features a clear CTA that directs visitors to more information on their payment solution 4. Optimize your online forms Online forms are typically used on landing pages to collect information about visitors in exchange for valuable content called lead magnets, for example, white papers and webinars.


But you can also think about adding forms to other web pages deutschland phone number that attract the most inbound traffic. Use an analytics tool to determine what pages are receiving the most traffic and try adding forms to these pages. are doing as much as they possibly can to generate leads. There are different schools of thought about the ideal number of fields an online form should have. The key thing to remember when designing forms is that you need to ask for the most necessary information at each stage of the buying cycle.



It’s true that asking for too much information too early can deter a lot of visitors from completing a form. But you should bear in mind that those visitors that are prepared to complete a form with more fields might in fact be better quality leads and easier to convert into customers. By using marketing software, you can make use of their progressive profiling feature to identify in advance what information you require from prospects at each stage of the marketing funnel.