How to te a story Even a good story on its own may not roduce a satisfactory marketing resu t. In order for our story to serve the brand certain conditions must be met Defining the target Before we start te ing a story we shou dwi be. This must be our otentia customer whom we can interest in the story and u timate y convince him to make a urchase. Determining the target is im ortant for a marketing activities so when we start te ing a story we robab y a ready have it covered. However the story is not necessari y intended for a broad audience.
We can a so direct our story to on y one of the ersonas designed c ient characters whi e creating other stories for the others. Defining the message Storyte ing in marketing is of course not Phone Number List intended to te on y engaging stories. There must be a s ecific goa behind them which is to increase sa es or bui d the brand image. That's why we need to know exact y what we want to say with our story before we start creating it.
The goa may be to convince you to urchase a service or roduct suggest how to use it R or branding activities. It is im ortant that the story itse f does not overwhe m the basic message. Choosing a ca to action Now that we know what message we want to convey to our reci ients we shou d define what we ex ect from them. A ca to action is a message that says sim y ut "do it!" In the case of on ine activities this wi be for exam e "c ick the button be ow to make a urchase." It is im ortant that the ca to action is c ear and understandab e ex ressed as sim y as ossib e and in the im erative mood.
