What is he talking about? What does his daily routine look like? What problems and challenges does the target customer have? Every person has something that weighs on them. This segment is therefore about the negative aspects and obstacles in life of your customer. Therefore, think about the following about your customers: What are his fears and worries? What problems does he regularly face? What frustrates or stresses him? What profit is the target customer aiming for? At this point the positive things in life are in the foreground.
Your customer strives for a sense of success in both his private and professional areas. So ask yourself what success consists of for him: What goals does he pursue? What wishes and dreams does he have? What makes him happy? The approach to the empathy map The empathy map is best done in a workshop, with an ideal team size of less than 7 participants create. If the group is larger, it is recommended to form small groups. One meeting is usually enough time to complete the empathy map.
All you need are Post-its, pencils and. The specific procedure consists of a few steps, which we will explain to you below.moderator. In order for the workshop to be organized, there should be a digital whiteboardon which you can display the map so that all team members can read it. Alternatively, you can create the empathy map online on a a whiteboard, a flipchart or a large pinboard 1. Gather data First, collect all available information that you already have about your customers. |
